When it comes to building a successful business, the colour scheme of the space has a significant impact. How you colour your commercial space speaks a lot about what your business stands for. The colour of your commercial space also plays a huge role in targeting the right audience.
Now that you know that choosing the right colours for your commercial space plays a vital role in every aspect of your business, the real question is how do you determine which colours are most suitable for your commercial painting project? A lot of factors come into play when you decide to paint your commercial space. So, what are these factors, and how do you choose the right colours? Let us find out.
1. Think About the Colour Psychology:
When you opt for a colour, you have to consider colour psychology. So what is colour psychology? Well, different colours trigger different emotions and set the tone of a particular space. Hence, it impacts the psychology of the viewer.
For instance, colours such as blue, and grey impart feelings such as reliability and approachability and are perfect to establish brand loyalty. Moreover, different tones of green trigger emotions such as stability and progress. In addition to this, we all know that red stands for sensuality and pink for femininity. Hence, based on the principles of colour psychology, you must opt for a colour that is most suitable for your business.
2. It Should Stand True to Your Business:
If your company already has an established colour scheme on the website or logo, you must stick to the same colours for your physical space as well. Having the same colour scheme has two advantages: first, it helps you establish a consistent brand identity, and second, your customers are easily able to recognize your building just from the colours.
If you look at popular food joints such as dominos, you will notice that their physical outline has a colour scheme similar to their pizza boxes. This makes it easier for customers to identify their outlet from a distance.
Small businesses that want to put their own unique mark can also use this strategy and garner a loyal brand following.
3. The Colours Should Complement Each Other:
If you are confused about the colour scheme of your commercial space, you can have a look at the colour wheel. Simply search for an image of the colour wheel online, and you will discover that choosing a colour scheme has never been easier.
In a colour wheel, opposite colours complement each other. So, if you are opting for a green colour for your commercial space, you will notice that red is in the exact opposite position on the colour wheel. Hence, having some shades of red or adding a red accent wall is a great idea.
If your business is yet to establish a colour scheme, the following section talks about some popular colours and their psychological impact on the viewer. This information will help you understand if the following colours are suitable for your business.
Different Colours and What They Say About Your Business
1. Purples:
Purple represents royalty. Hence, you can opt for different shades of purple if you want your space to look regal and luxurious. So, if you have a jewelry business or anything that deals with luxury goods and items, purple is a great colour choice. The shades emanate richness and are great for commercial spaces that want their customers to feel rich and powerful.
2. Browns:
A brown backdrop with wooden furniture makes your business look powerful and masculine. The colour instantly makes the area feel industrious, and adding different shades of brown to your commercial space will make your business look strong. However, remember that if you add too many browns, the space may look too edgy, so you must tone it down with some blues and greens. Also, if you want to make your office look more sophisticated, another colour combination that you can opt for is brown and ivory.
3. Yellow:
Yellow is a memory-retaining colour. It helps people to retain information. Hence, it is a great colour for a workspace. So, if you have an education institute, you can add a shade of yellow as the background for the whiteboards. This is a tactical move that will help people retain information.
Of course, yellow is a cheerful colour that makes your office look welcoming. It is also vivacious and warm and represents self-esteem. Hence, it is a great option for every commercial setting.
4. Orange:
Orange is a mix of two colours; yellow and red. So it combines the qualities of both the colours. Orange is fun, it emanates warmth and stimulates the mind. As a result, the colour is great for increasing productivity.
So if you feel that your employees are going through a productivity slump, adding a fresh coat of orange colour on the walls is a great idea.
Choosing the Right Commercial Painter
Now that you are aware of the factors that help you choose the right colour for your commercial space let us not forget the sole factor that determines that the painting job is done to perfection: hiring an experienced commercial painting service.
When it comes to commercial painting, nothing comes close to hiring experienced professionals if you are looking for flawless finishing.
With Dena Group painting services in New Zealand, you can rest assured that your painting project will be finished with perfection, leaving your commercial space looking new and rejuvenated.